Advanced Product Ad
Planning STEPS!
Plan your Logo, Color Scheme & Font!
After this we will be making a 3D rendering of your line! So you will also want to plan for a poster advertisement for your company as well.
(Scroll to bottom to see student examples of final project!)
1. Choose a product (look at dimension for object ideas)
1. CHOOSE A TOPIC
Brainstorm
What is your design going to be about? What is the purpose of your design?
Answer each of the questions provided under planning phase 1 when applicable.
Food
Beverage
Shoe
Bag/Purse
Box
Technology
Game
Toy
Household Item
Makeup
Perfume
Skin Care
Shipping Container
Beverage
Shoe
Bag/Purse
Box
Technology
Game
Toy
Household Item
Makeup
Perfume
Skin Care
Shipping Container
We will be making one of these the first week of the project:
Adobe Stock 3D:
2. Decide on a Specific style you would like to work in!
Artist Technique
“Style” Research Images
Students should find at least 3 successful graphic designs created in a similar style to what they intend to use on their assignment. Additional non graphic design style references are welcome.
Save a reference in the style you are using!
“Style” Research Images
Students should find at least 3 successful graphic designs created in a similar style to what they intend to use on their assignment. Additional non graphic design style references are welcome.
Save a reference in the style you are using!
6 different styles for unique packaging design
- Luxe: “Luxurious, elegant, lavish, opulent and refined
- Bold: “Bright, colorful, and eye-catching
- Charming: “Playful, fun, clever, and cheerful
- Casual: “Practical and straightforward
- Nostalgic: “Vintage, classic, retro, antique, old-fashioned, and reminiscent
- Crisp: “Clean, contemporary, geometric, simple
Trending Packaging Trends 2020:
3. Find examples of other posters made for your specific product
Inspirational Images
“Layout” Research Images
Students should find at least 3 structural page references for shape/size/organizational techniques. Additional non graphic design layout references are welcome.
“Layout” Research Images
Students should find at least 3 structural page references for shape/size/organizational techniques. Additional non graphic design layout references are welcome.
WHEN DESIGNING A POSTER:
1. Identify the goal of your poster
2. Consider the target audience
3. Look at other posters of similar companies and poster design templates to help divide your space
4. Pick a relevant branded color scheme
5. Use varied fonts to create visual hierarchy
1. Identify the goal of your poster
2. Consider the target audience
3. Look at other posters of similar companies and poster design templates to help divide your space
4. Pick a relevant branded color scheme
5. Use varied fonts to create visual hierarchy
4. What information should be present?
a. Name of product
b. What's inside? What is it made of?
c. Company name
b. What's inside? What is it made of?
c. Company name
Make sure you are not plagiarizing
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5. Color harmony?
4 colors max + shades and tints
HAVE A REASON FOR YOUR CHOICE!
HAVE A REASON FOR YOUR CHOICE!
How to choose a color- |
Eye catching color Combinations- |
Use adobe color-
6. Create a company LOGO
Your logo should be distinct, designed to stand out from similar brands. Use design elements that fall outside of the current trends in order to create a strong visual impact. The brand should have a unique story, and this will be your guiding light to design a distinct logo for it.
What makes a great logo?
Logo Design Process:
Design brief - Conduct a questionnaire or interview with the client to get the design brief.
Research - Conduct research on the industry itself, its history and competitors. Problem-solve first, design later.
Reference. Conduct research on logo designs that have been successful and on current styles and trends that may relate to the design brief. Follow trends not for their own sake but rather to be aware of them: longevity in logo design is key.
Sketching and conceptualizing. Develop the logo design concept(s) around the brief and your research. This is the single most important part of the design process.
Reflection. Take breaks throughout the design process. This helps your ideas mature, renews your enthusiasm and allows you to solicit feedback. It also gives you a fresh perspective on your work.
Revisions and positioning. Whether you position yourself as a contractor (i.e. getting instructions from the client) or build a long-lasting relationship (i.e. guiding the client to the best solution), revise and improve the logo as required.
Design brief - Conduct a questionnaire or interview with the client to get the design brief.
Research - Conduct research on the industry itself, its history and competitors. Problem-solve first, design later.
Reference. Conduct research on logo designs that have been successful and on current styles and trends that may relate to the design brief. Follow trends not for their own sake but rather to be aware of them: longevity in logo design is key.
Sketching and conceptualizing. Develop the logo design concept(s) around the brief and your research. This is the single most important part of the design process.
Reflection. Take breaks throughout the design process. This helps your ideas mature, renews your enthusiasm and allows you to solicit feedback. It also gives you a fresh perspective on your work.
Revisions and positioning. Whether you position yourself as a contractor (i.e. getting instructions from the client) or build a long-lasting relationship (i.e. guiding the client to the best solution), revise and improve the logo as required.
How a logo develops over time:
7. Sketch out a plan for layout!
Professional Examples:
Student Examples:
8. Optional- Create a model! 3D!
How to design "flat without dimension?
A. Draw it flat:
B. Put it on a real product or pre-made vector
Free Packaging design "vectors" can be used:
Free Image sources: